Chris Lamborn, Author at NetApp Blog

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NetApp: Identified as a Leader in the 2019 Gartner Magic…

October 8, 2019

The dictionary defines visionary as “thinking about or planning the future with imagination or wisdom.” Recently, Gartner published its Magic Quadrant for Primary Storage. Based on ability to execute, and completeness of vision, NetApp was named a Leader. The Magic Quadrant for Primary Storage replaces two previous Magic Quadrants – the Magic Quadrant for […]

Chris Lamborn

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Partners: Design Your Full Experience at NetApp INSIGHT, Las Vegas

October 1, 2019

Discover what it means to build a data fabric for a hybrid multicloud world when you attend NetApp INSIGHT™ 2019 in Las Vegas. To help you design your best, customized experience, we’re offering some session and other recommendations so that you get the most out of your time at NetApp INSIGHT. At this exciting event, […]

Chris Lamborn

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The Value of the Channel Depends on Our Ability to…

July 11, 2019

The customer service experience is changing across all industry sectors. Technology is putting more information and power into the hands of the end user, whose buying journey now starts long before they engage with anyone from a sales team. No matter what we sell or how we sell it, we need to adapt our sales […]

Chris Lamborn

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NetApp Partners Get What They Need to Succeed in FY’20

May 2, 2019

Partners tell us they want simplicity, consistency, and differentiation from partner programs. For FY’20, the program updates revolve around those themes. We will recognize and reward our partners for acquiring new accounts, for selling focus portfolios to existing accounts, and for focusing on services. We’re making it easier to do business with us and we […]

Chris Lamborn

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NetApp Services Offerings Drive Higher Partner Profitability

March 28, 2019

At NetApp, partner profitability is at the heart of everything we do and everything we deliver to our partners. We understand that profitability is crucial to the success of both partners and NetApp alike, and we build our strategy with that in mind. I outline how we identify opportunity areas and the findings from our […]

Chris Lamborn

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NetApp is Recognized as a Magic Quadrant Leader…Again!

Start Planning Your Trip to NetApp INSIGHT 2019 Now

Performance. Scalability. Simplicity. Choose Three.

Disaggregated HCI Becomes a Thing

Bringing Data Fabric to Life with Support for Hybrid Multicloud and DevOps

Creating Simple & Powerful Hybrid Clouds

NetApp is Recognized as a Magic Quadrant Leader…Again!

Start Planning Your Trip to NetApp INSIGHT 2019 Now

Performance. Scalability. Simplicity. Choose Three.

Disaggregated HCI Becomes a Thing

Bringing Data Fabric to Life with Support for Hybrid Multicloud and DevOps

Creating Simple & Powerful Hybrid Clouds

NetApp: Identified as a Leader in the 2019 Gartner Magic…

Partners: Design Your Full Experience at NetApp INSIGHT, Las Vegas

The Value of the Channel Depends on Our Ability to…

NetApp Partners Get What They Need to Succeed in FY’20

NetApp Services Offerings Drive Higher Partner Profitability

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