When I hear the word evolution, I instinctively think about biology and the change in characteristics of a species over time. For now, however, I’ll talk about changing the characteristics of our partner program over time instead. Our values include a commitment to partner profitability, ease of doing business, and advancing an excellent return on […]
Throughout this series on social selling, we have offered many suggestions on how to leverage social media to support your sales goals. At this stage, you might be wondering when you’ll see results. In a sales environment that’s typically measured in hard numbers, success equates to closing more deals. However, social selling is just one […]
In this third blog post in our series on social selling, I want to talk about the question that vexes people most about using LinkedIn or any other social environment you are using for business—what to post or share. It’s a decision that generates existential angst for some people: Will anyone read it? Does anyone […]
Many people consider themselves savvy at using Facebook or WhatsApp, but how many are truly skilled at using a platform like LinkedIn with the express purpose of supporting business growth? Since I started using LinkedIn to grow my professional network, several people have told me they “tried it, but didn’t have any luck.” Whether […]
Being a good partner means listening to what others need and then evolving to meet those needs. The world is grappling with a devastating and uncertain situation, and we understand that our partners’ needs are different right now. As we all take critical steps to protect our health and safety in the face of […]
Many sales experts will tell you the best place to close a deal is sitting on the corner of a customer’s desk. The expression represents more than just the final handshake—it captures the entire relationship that sales reps nurture, from learning what a customer needs to gain the trust that’s necessary to close business. Simply […]
In recent months, the whole NetApp team has been talking about simplicity—about our commitment to making it easier for our partners to do business with NetApp, whether it’s streamlining our product offerings or the processes around how partners deliver quotes, products, and services to their customers. The result is something simple that we call Keystone, […]
The dictionary defines visionary as “thinking about or planning the future with imagination or wisdom.” Recently, Gartner published its Magic Quadrant for Primary Storage. Based on ability to execute, and completeness of vision, NetApp was named a Leader. The Magic Quadrant for Primary Storage replaces two previous Magic Quadrants – the Magic Quadrant for […]
Discover what it means to build a data fabric for a hybrid multicloud world when you attend NetApp INSIGHT™ 2019 in Las Vegas. To help you design your best, customized experience, we’re offering some session and other recommendations so that you get the most out of your time at NetApp INSIGHT. At this exciting event, […]
The customer service experience is changing across all industry sectors. Technology is putting more information and power into the hands of the end user, whose buying journey now starts long before they engage with anyone from a sales team. No matter what we sell or how we sell it, we need to adapt our sales […]
Partners tell us they want simplicity, consistency, and differentiation from partner programs. For FY’20, the program updates revolve around those themes. We will recognize and reward our partners for acquiring new accounts, for selling focus portfolios to existing accounts, and for focusing on services. We’re making it easier to do business with us and we […]
At NetApp, partner profitability is at the heart of everything we do and everything we deliver to our partners. We understand that profitability is crucial to the success of both partners and NetApp alike, and we build our strategy with that in mind. I outline how we identify opportunity areas and the findings from our […]
Chris Lamborn