Endicia embodies the first rule of innovation: Look to the future, not the past. Watch this video for the story of how this SaaS company set itself up for an enviable future. Photo credit: Innovate / Dave O / CC

Raise your hand if you’ve gotten IT recently. Like, really understanding how your customers and users want IT all the time, and how you need to perform to their expectations every time. They demand a 24-hour business day. A seamless, personalized experience that spans any device as a service — with no upfront costs (and more).

Are you delivering services in the way they want, or are you falling behind competitors that are? Because quite simply, IT has changed the world we live in, but the world has also changed IT. The way users live, work, and play affects how you do business. 

As such, what was wildly successful yesterday is likely not good enough today (bluntly, this means innovate or die). This is probably not news to anyone in business or technology (or anyone that has taken an economics class, ever) as the concept is circa 1942, Joseph Schumpeter ( I would not be surprised if it was also somewhere in The Art of War as well), describing the cycle of markets, innovation, and the world in general.

Technologists and executives are recognizing that infrastructure can make or break an organization’s ability to take advantage of new opportunities.

One such example of this is is Endicia. Endicia provides innovative Platform as a Service (PaaS) and SaaS solutions enabling customers and partners to purchase postage online to the tune of over $11 billion dollars to date. Many web-centric retailers and companies depend on Endica’s platform to be successful in today’s 24×7, on-demand world — meaning Endicia has to balance a number of issues including:

  • a small infrastructure team

  • supporting internal business IT, software development, and its production environment

  • a rapidly growing business with a 24-hour service day

  • shortening development cycles

  • requirements of consistent performance to multiple workloads.


Over the course of speaking with many customers and industry leaders like Endicia, four distinct areas jump out regarding infrastructure, and particularly storage infrastructure, considerations.

1.) What’s next?

  • How are we going to incorporate new technologies?

  • Is the infrastructure built to upgrade without downtime?

  • Will I need to bolt on a separate system that can handle new technologies?

  • Do I need to buy all of the performance up front?


2.) What does it do for me as an IT and Operations ninja?

  • Will it help me deploy infrastructure more quickly?

  • Will it help me support the changing needs of the business?

  • Will it help me enable developers to help themselves?

  • Will it help my existing staff cope with rapid growth? What happens when we need to expand?

  • Will it help us thrive with a 24-hour business day?

  • Is future proofing in the design or a policy/program slapped on after the fact?

  • Can this help me integrate IT into the design process


3.) What does it do for me as a developer and technology innovator?

  • Will it enable me to improve the customer experience?

  • Will it adapt to features I have not thought of yet?

  • Is it programmable working the way a developer thinks it should work?

  • Is it designed for a developer and an architect designing for developers?

  • Can this help deliver a self-service infrastructure experience?


4.) What does it do for me as a business leader?

  • Will it help me achieve and maintain a competitive advantage?

  • Can it help me keep capital and operational expenses in line with revenue?

  • Will it help me to enable the organization to product more and faster?

  • Will it help us bee seen as an industry thought leader?

  • Can it help me attract and maintain the best talent?


What Endicia discovered in SolidFire was a storage infrastructure that does things others don’t to get results others can’t. An architecture designed from the ground up to:

  • support multiple tenants with consistent performance to each

  • be completely programmable

  • scale out non-disruptively

  • work the way a developer would expect it to

Watch this quick video to hear Endicia’s story and the benefits SolidFire is bringing to its SaaS platform.

James Jackson