Photo credit: Uncertain / Peter Trimming / CC

As the who’s who of infrastructure suppliers and European hosting and cloud providers start preparing for their annual travel adventure to Rust, Germany for World Hosting Days 2016, the air of uncertainty spanning the entire tech industry is sure to be a subject of deep discussion.

 

If you haven’t booked your pass for WHD 2016, register here for a free one using code GL1632S.

 

NetApp’s acquisition of SolidFire in February has significantly changed the flash landscape, and service providers are looking on with keen interest. NetApp now has the broadest flash portfolio in the storage business. As service providers are modernizing infrastructure, the ability to integrate SolidFire with the NetApp data fabric vision is sure to change how service providers go to market and the services they deploy.

 

As part of this change, many service providers are rapidly shifting direction away from basic IaaS and low-cost, self-service, hourly-billed cloud infrastructure to higher touch, higher value (and higher margin) managed hosting offerings. As a result, the need for differentiation has never been as important.

 

Service providers have to adapt their business models to support the rapid pace of change, and those who are not agile enough to do so simply won’t survive the transition.

 

The dynamic scale, performance, and integration requirements of a new set of applications enterprises are looking to host is forcing a change in what the underlying storage architecture needs to look like and how it functions. Fortunately, the NetApp-SolidFire storage portfolio gives service providers the broadest  choice of flash options from which to architect their new hosting platforms.

 

If you are a service provider attending World Hosting Days in Rust, stop by the NetApp-SolidFire booth. Learn all about the broadest flash portfolio in the storage market, and see how we can help you navigate toward more profitable hosting platforms.

 

And where the heck is Rust? it’s here

Stuart Oliver

Stuart is the Director of Worldwide Channel Strategy and Readiness team at NetApp. His primary role involves coordinating all channel strategy and readiness efforts that focus on the go to market success of NetApp’s channel partners globally. Prior to his current role, Stuart led all service provider go-to-market, product marketing and consulting helping provide market guidance on the productization, pricing and strategic positioning of their next generations infrastructure services.

Stuart Oliver has been working at NetApp (formerly SolidFire) for over six years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at Hosting, a cloud and managed hosting services provider headquartered in Denver, Colorado. He has over 20 years’ experience working in executive I.T. Management, Product Management and Product Marketing roles.

Stuart attended and graduated from the Northern Alberta Institute of Technology in Edmonton, Alberta, Canada and the University of Denver in Denver Colorado.