Driving Ahead the Next Wave of Innovation

By Tara Bal, Head of Communications, NetApp APAC


To businesses, innovation is life. Advocating, enabling and mastering innovation are absolutely critical for businesses to stay relevant in this rapidly changing landscape, and importantly, to drive ahead of the competition and differentiate itself. Amid this wave of digital transformation, companies increasingly recognize that data lies at the crux of change – and that smartly managing this data to generate insights is the key to enabling innovation and success.


At NetApp, data and innovation go hand-in-hand. Earlier this year in February, we held the NetApp Innovation Forum in Tokyo featuring the movers and shakers of the technology industry. In March, India hosted its 4th NetApp Innovation Day in Mumbai, where we applauded the outstanding efforts of organizations using technology to positively impact lives whilst delivering a business advantage.


Continuing this momentum of celebrating and advocating innovation, we hosted the NetApp 2016 Innovation Forum in Beijing in the last week of June. Attended by over 450 of guests and key industry decision makers, the event focused on the key topics of Flash, Cloud and Data Management and articulated NetApp’s innovation strategy of flash-accelerated, cloud-integrated storage solutions for the next generation data center. As this was NetApp’s first “O2O”(online-to-off line) marketing event, another 1218 attendees watched the online live broadcasting.


Here were some insightful excerpts from our executives Kim Chan, Nigel Lee, and Qinghong You:




“In the fast changing IT environment worldwide, NetApp has consistently emphasized the importance of the China market. With our spirit of innovation and enterprise together with our technological expertise, we are committed to providing the best solutions for our customers in China to help them maximize the value of their data and meet their business objectives.” – Kim Chan, Sales Director, NetApp China.








“We have come to the inflection point for digital transformation. The enterprise IT industry has gone through various stages of standardization, virtualization, automation to the Cloud. No matter where your data resides, NetApp has a comprehensive product and solutions portfolio to help our customers revolutionize their IT environments to innovate without constraints across their choice of hybrid cloud resources. ” – Nigel Lee, Senior Director, NetApp APAC System Engineering.




“Flash and cloud technologies are changing the expectations and economics of enterprise IT. ONTAP 9 combines new levels of simplicity and flexibility with powerful capabilities and efficiencies. Customers can integrate the best of next-generation and traditional technologies, incorporating flash, cloud and software-defined architectures while building a foundation for their Data Fabric.” – Qinghong You, Director of System Engineering, NetApp Greater China.




 Guests had opportunities to interact and network with one another at the activity breakout areas and partner exhibitions during the forum.


For more information on the 2016 Innovation Forum in Beijing, please read more here


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