You know who you are. You designed everything to function exactly the way it should, you double check your work, and you don’t like anyone messing with your system. When it comes to your data center, there have always been a few things you wish you could control, but just couldn’t. That is, until now.


We are control freaks just like you. So much so we built our company around the concept. Driven by SolidFire’s unique guaranteed storage performance capabilities, we are elevating control freaks to hero status worldwide, and this year at VMworld in San Francisco we are taking it to a whole new level.


A great lineup of events will put the most predictable and automated storage platform in the hands of every control freak on the showroom floor. Hands-on demonstrations with our vExperts will show you how to control productivity, responsiveness, cost and complexity across your entire storage infrastructure, and do so below the cost of disk.


One of the most powerful demonstrations at our booth will show how SolidFire enables end-to-end storage control within VMware — today. You read that right: today. No waiting until 2015 for vendor roadmaps to catch up, or for when VVOLs is delivered. SolidFire can give you complete storage control (capacity and performance) directly from ESX, and we can give you that control today.




Stop by SolidFire Booth #1629 at VMworld in San Francisco from August 24-27.


Speaking of elevating control freaks to hero status: When you stop by our booth, you’ll be entered to win a camera-enabled quadcopter. We’re giving them away daily!


Hear more about storage issues that matter to you at these great conference sessions:

  • Delivering Guaranteed Storage Performance using VMware VVOLs presented by Aaron Delp, vExpert and Cloud Solutions Architect
  • Hypervisor and Storage QoS presented by Adam Carter, VP of Product Management


Lastly, VMworld would not be complete without the second annual SolidFire Craft Beer Tasting Party, Monday night at the ThirstyBear Brewery. Last year the crowd was huge, so save yourself some time, RSVP to join us and skip the line. While you’re there grab a free Control Freaks pint glass and enter to win a trip for two to the Great American Beer Festival, happening in our hometown of Denver, Colorado.


All this sound great but don’t have a pass for VMworld? Check out our webinar on how SolidFire storage can be used to deliver predictable application performance and improve infrastructure efficiency in your VMware environment.

James Whitemore

James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth.

As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud.

In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing.

As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables.

James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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