Oxygen is a precious commodity here in SolidFire’s hometown of Boulder, Colorado. A town where athletes from around the world come to train, and where the impact of oxygen deficit on your anaerobic system is a common lunchtime conversation. But today, SolidFire delivered an extra shot of O2 with the introduction of version 8 of our Element OS, named Oxygen.


The Element OS platform, since its introduction with the Hydrogen release on May 23, 2011, has been a transformational force in the storage industry. You will find Element OS at the heart of storage infrastructure in the world’s most demanding service provider and enterprise environments like Datapipe, eBay, FICO, Colt, and Ultimate Software; organizations that are committed to changing the status quo and deploying technology that is truly “next generation.” A great example of this is FICO, a Financial Services powerhouse, that was featured in this recent Forbes article discussing how they transformed their business (and IT infrastructure) from an old world model to a new one.


These types of transformations are founded on principles that are core to Element OS; the five key things I believe are essential to a next generation storage architecture:


  • Scale-Out: Non-disruptive expansion of performance and capacity with instant resource availability and seamless generational upgrades that enables placement of resources when and where needed
  • Guaranteed Performance: Fine-grain performance control for every workload that ensures application predictability and facilitates consolidation at scale
  • Automated Management: API-driven, highly integrated with automation and orchestration tools that allow the type of policy and profile-driven management expected in next generation IT architectures
  • Data Assurance: Secure multi-tenancy delivered on a resilient, self-healing architecture that reduces operational overhead and risk
  • Global Efficiencies: Global, always-on efficiencies that maximize utilization of resources, driving the reduction of the data center footprint and lowering operational costs

Oxygen delivers further on these core principles with a particular emphasis on data protection and data security. You can check out exactly what’s new in Oxygen here. And over the next few weeks we will publish blog posts that dive into each of the principles above and show how and why they are relevant to the storage transformations that are underway in so many forward-thinking IT organizations.


In the meantime, take a deep breath and enjoy the Oxygen.

James Whitemore

James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth.

As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud.

In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing.

As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables.

James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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