It’s finally here: the 2016 Gartner Magic Quadrant (GMQ) for Solid-State Arrays. It’s the third year that it has been published and the third year that SolidFire has been recognized. This year, as part of NetApp, we are proud to be in the Leaders quadrant.


So much has changed here at SolidFire since the last GMQ was published in June 2015. But there is one thing that has remained constant, and that’s our relentless focus on delivering innovative solutions for next generation data centers in both enterprise private cloud and service provider segments. Now we do that as a part of NetApp, continuing to be a disruptive force in the industry and continuing to fuel the world’s most demanding cloud infrastructures — accelerating both the customer transition to solid-state arrays and to the cloud.


It has certainly been an interesting year in the storage industry; acquisitions, consolidations, and restructurings are commonplace. All this in a fiercely competitive, high growth environment where the incumbent storage vendors do battle with the new players. Throughout this we have remained focused, delivering innovation in the core SolidFire platform, the network capabilities required for large-scale deployments in multi-tenant environments, the tools and APIs required to reduce administrative burden, and the commercial models we offer that make the transition to flash compelling to current and future customers.


So let the disruption continue — we are proud to be at the heart of it and proud to be recognized as a Leader in the GMQ. Get the 2016 Gartner Magic Quadrant report at

James Whitemore

James Whitemore is the Chief Marketing Officer at NetApp. He is responsible for advancing the company’s global marketing strategy and strengthening market recognition to accelerate growth.

As a veteran of the cloud computing, networking and storage industry, James has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies. A key part of the team since joining NetApp via the SolidFire acquisition in early 2016, James has been central to the development and execution of our Marketing strategy to reposition NetApp from storage to data and the cloud.

In his previous role as VP of Field & Demand Marketing at NetApp, James built and led a modern demand engine as well as managed Field and Partner Marketing, Demand Centers, Global Campaigns, Event Marketing, Digital Marketing, Social, Influence and Community Marketing.

As CMO at SolidFire, James led the mission to advance the way the world uses cloud and was responsible for all corporate, product, and field marketing functions. Prior to SolidFire, James has led sales and marketing functions in cloud orientated start-up companies holding a variety of sales and marketing positions in Europe, Asia and the U.S. with SAVVIS, Sun Microsystems, IBM, StorageTek and Standard Telephones and Cables.

James holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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