Our customers are looking to grow their on-premises cloud storage. NetApp® StorageGRID® Webscale recently announced a new subscription-based pricing option that offers them increased flexibility and investment protection.


When it comes to the public cloud, the most attractive value proposition for customers isn’t the elastic resources or the ever-expanding ecosystem of products and features. In fact, it’s the economics. It’s the idea that they can flip a switch to turn their IT expenditure on or off. Customers appreciate having to spend only for what they’re using. They want more of their IT expenditure to be opex based rather than having to tie up their capital in nonproductive assets. With this pricing option, customers’ spending can scale up or down based on their business needs and the economic climate. We at NetApp understand this need, and we want to provide our customers with a new way to consume our world-class object storage platform.


This new pricing model from NetApp complements the scale-out architecture of StorageGRID Webscale software. It offers more flexible, enterprise-level support and software licensing that align with how service providers and companies of all sizes prefer to purchase and use on-premises cloud storage. This new offering is a prepaid subscription plan that includes both the software and software support plan (SSP) components.


The subscription plan works similarly to a prepaid mobile phone plan. Customers can choose to buy a subscription based on a combination of a term period and the amount of data they want to store over that term. At a minimum, customers can buy a single unit of the subscription. This unit is a one-month subscription term that allows them to store up to 1TB of data for one month. Subsequently, customers can purchase their subscription plan by stacking multiples of these units to create any number of combinations of term period and capacity.

This pricing model lets customers adjust their expenditure based on their data usage trends. They can start off small with minimal capacity and go month-on-month by adding units as their capacity needs grow. When they exceed their used capacity limit, they can true up their subscription terms to allow for the growth in their data. And if they’re not using as much capacity as they expected, they can choose a lower level of capacity when they renew their subscription term. Customers have unlimited flexibility and control over what they pay for their storage.

Customers can deploy the new release, StorageGRID Webscale 10.4, on any hardware of their choice – third-party white box hardware, NetApp engineered systems, or StorageGRID Appliances. The software subscription license is not restricted to any particular hardware option; it can be used on any underlying storage platform. Both the existing perpetual licensing model and the new software subscription options will be available so that customers can choose the option that best fits their need.


The new software subscription pricing offers our customers these major benefits:

  • Get started with low up-front cost
  • Pay for what the business uses, not for what is provisioned
  • Flexibly scale up or down, based on business needs

To get started using the best object storage platform out there, contact your NetApp Sales representative today; or read about StorageGRID Webscale object storage at NetApp.com.

Aditya Kalyanakrishnan

Adi is a Product Manager at NetApp. He helps drive the product roadmap, pricing strategy and customer experience for StorageGRID Webscale, NetApp’s object storage platform. He has over 8 years of experience in the hi-tech industry and joined NetApp in 2015 after receiving an MBA from University of Washington. In his spare time, he likes hiking, dabbling in photography and brewing beer.

Robert Cox

Robert is a senior product marketing manager with over 20 years of product marketing and product management experience. Robert is focused on NetApp’s Cloud Data Services working to enable customers to deliver business outcomes for all IT workloads on cloud, multi-cloud and hybrid cloud environments. Robert is an avid cyclist and loves to be outdoors.

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