In the International Data Corporation’s EMEA Quarterly Disk Storage Systems Tracker, 3Q15 press release on Dec 15th the headline read:


Flash Arrays Account for Over 50% of External Storage in EMEA Even as

Overall Storage Market Declines Another Quarter……

Flashman Diary 2016.JPG

As predicted in 2014 the storage market is in transition. I predict that the transition will accelerate in 2016 as Flash erodes

the SAS HDD market. By 2017 the market will have polarised around Flash, tier 0 for performance and SATA HDD Tier 1 for

Capacity applications.


No surprise that my good friend Adam Fore,  In his What’s New in All Flash Blog told us that the NetApp All Flash FAS (AFF) unit

shipments grew more than 400% year-over-year. I predict the 3rd age of Flash in 2016. The age when Enterprise Class Flash

becomes the benchmark. In NetApp we have seen a very busy year in 2015 building out our Enterprise Flash portfolio.


Here is a quick summary:


  • New AFF platform with Flash Essentials
  • New AFF8080cc that doubles the rack density
  • New inline deduplication
  • Support for 3.8TB SSD drives that, when combined with the latest inline deduplication capabilities enables flash for the price of disk.
  • New fast and easy installation. Go from box to power-up to serving data in less than 20 minutes.
  • Simplified SAN optimization. 15% of AFF systems are now shipping this way, and almost half the installed base is SAN.

Along with the new Flash programs:


3x performance improvement guarantee for critical Oracle and SQL database applications

Free controller upgrade.  Stay current with regular hardware refreshes that are included in the support license.

Flash Try and Buy.Customers can evaluate flash in their environment before they buy

Up to 7 year support with consistent costs through the term


Bytes Technology.jpg


 Finally I had the pleasure of presenting the NetApp Flash Portfolio on a recent Bytes Technology Webinar. Here is a link to the

Youtube Video. If you have the time over the holiday period I urge you to take a look. Please rewind to the start of the video.




I wish you all the best for the holiday season and see you in the new year.


Laurence James, On behalf of the EMEA Products, Alliances and Solutions Team


Follow me : @lozdjames


Laurence James

Laurence is responsible for driving market awareness for NetApp’s products across EMEA. His focus is on business growth and aligning NetApp’s offerings with customer and market needs.

Laurence works across all of NetApp’s products and has an in-depth understanding of diverse customer requirements to deliver value across the entire range of the product suite.

Working with a dedicated and experienced team, he now assists in developing and implementing campaigns that support the positioning of NetApp’s Cloud Infrastructure products.

Laurence has many years’ experience working with all aspects of Enterprise IT and held roles at Oracle, Sun Microsystems and StorageTek.

For nearly 20 years he was Principal IT Consultant at the UK Meteorological Office.

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