For cloud or managed hosting providers, storage is obviously a key underpinning technology for any cloud or hosting infrastructure. What’s not so obvious, however, is how to productize the storage subsystem in a way that aligns with your ideal business model. And it’s not always clear how your customers want to consume it from you, how your ops teams want to support it, and how your CEO wants to report the sales to your board.


We have learned over the past five years that there are many ways to address most of these business challenges, but the discussion about storage tiering never seems to go away.


The good news is that with the quality-of-service (QoS) capabilities at the core of all NetApp® SolidFire® storage architectures, we can develop models that simulate pretty much any type of tiering. The Fueled by NetApp consulting team is available to help you develop the right deployment scenario to support your margin requirements and your customer consumption demandsand to do it predictably and consistently.


Our experienced consultants ideate with you to plan the right tiering model for your business strategies, including, but not limited to:

  • Fixed performance and variable capacity
  • IOPS/GB performance tiering (simulating legacy storage arrays)
  • Avoidance of tiers completely by simply charging for IOPS and gigabytes independently
  • An a la carte offering for which you can sell performance and capacity resources independently, as your customer wants

To get you thinking about the many deployment options, we created a very simple but representative sample storage tiering calculator.


Learn how to build your cloud hosting infrastructure and start monetizing storage today. To get into a deeper discussion about storage tiering, margins, and service differentiation, contact the Fueled by NetApp service provider consulting team. Our industry experts will walk you through what we see other service providers in the industry do with storage tiering, and they will help guide you on your go-to-market journey.

Stuart Oliver

Stuart is the Director of Worldwide Channel Strategy and Readiness team at NetApp. His primary role involves coordinating all channel strategy and readiness efforts that focus on the go to market success of NetApp’s channel partners globally. Prior to his current role, Stuart led all service provider go-to-market, product marketing and consulting helping provide market guidance on the productization, pricing and strategic positioning of their next generations infrastructure services.

Stuart Oliver has been working at NetApp (formerly SolidFire) for over six years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at Hosting, a cloud and managed hosting services provider headquartered in Denver, Colorado. He has over 20 years’ experience working in executive I.T. Management, Product Management and Product Marketing roles.

Stuart attended and graduated from the Northern Alberta Institute of Technology in Edmonton, Alberta, Canada and the University of Denver in Denver Colorado.

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