For the first time post-$870-million acquisition, NetApp SolidFire has returned to Barcelona for VMworld 2016 Europe. You can expect SolidFire to have as pronounced of a presence as we did in VMworld 2016 US (recap here) at Booth #D307 and all around the venue and events.



VMware is at a crossroads with the announcement of Cross-Cloud Services and the Cloud Foundation including SDDC Manager. VMware is attempting to emerge as a player in all kinds of clouds, not just the one powered by them. An announcement with AWS is looming — the boldest news one could expect from VMworld.

NetApp SolidFire is no slouch when it comes to bold moves. VMware Virtual Volumes (VVols) has been in development for years for a good reason; the right development design takes time.  SolidFire is releasing the most complete (and enterprise-capable) VVols yet. Early requests from IT organizations around the world are asking for it to change the consumption and automation of storage they’ve had to work around to achieve agility demands.

Zero-touch, invisible storage aka “storage for VM people that hate storage”


A theme emerging within EMEA is a desire for VM admins to take over. SolidFire will showcase and have sessions that walk through the details in making all-flash, scale-out storage invisible and zero-touch. It will truly become the day the storage admins die.

You can expect to see demos and talk directly to some of the experts like Andy Banta, Jeramiah Dooley, Gabe Chapman, Amy Lewis, Josh Atwell, and others.

SolidFire will showcase a new venture between VMware end-user computing and NetApp SolidFire. You will see demos from the site and a vBrownBag session outlining how to launch your VDI, DaaS, and EUC project.

The VM admin add-on for your FlexPod

NetApp’s long history with converged infrastructure with VMware gets a new option: the VM admin add-on to FlexPod. At the NetApp booth, come find a SolidFire or FlexPod specialist to talk you through how to add all-flash, scale-out storage with zero-touch for VM admins.

vExpert CaH

The sequel to last year’s viral hit for vExperts is here: the SolidFire Cards Against Humanity expansion pack. This is the pack you seek. The reviews from VMworld 2016 US were that this pack is actually better than the original. Find them at the booth.

Top 7½ calls to action at VMworld Barcelona

Come to Barcelona and seek SolidFire out for any one of the following options. Future-proof your storage and data management.

  1. Request a briefing (executive or technical) at the booth.

  2. Seek out demos like VVolsDoneRight,, SolidFire and Docker volume plug-in (nDVP), and more.

  3. If you’re a service provider (or an enterprise seeking to deliver IaaS like one), talk to us about the Fueled by SolidFire program.

  4. Participate in a PopUpTechTalks in the booth with Amy Lewis (@CommsNinja).

  5. Find Pete Flecha (@vPedroArrow) or Rawlinson Rivera (@punchingclouds) from VMware and ask them what they like about SolidFire VVols.

  6. Attend one of our SolidFire VMworld sessions.

  7. Follow us on Twitter (@SolidFire) for full event coverage, and make sure to tag us in your photos on Twitter, Instagram, and Facebook.

     7.5 Find Josh Atwell (@josh_atwell), and ask about ThePub and DevOps (


See you in Barcelona!



Keith Norbie

At NetApp Keith drives Strategic Alliances in partnership with the business units and currently leads VMware, Data Protection (Veeam, Commvault, Rubrik) and SAN/Brocade. This applies strategy development, advising/collaborating with product managers, incubates new offerings, cross functional solution development, and executive interlocks. All of this is to drive GTM net new revenue to NetApp via partners in key areas like Private and Hybrid Multi-Cloud, EUC (VDI), Modernized Data Protection and Next Gen SAN for Enterprise Apps.

Keith joined NetApp in February 2016 with the acquisition of SolidFire and previously had 20 years in the channel as an executive including a successful acquisition built from a startup. He delivers a passion for delivering results through clarity, focus (less is more), relationships, intense curiosity, and seeking signal from noise.

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