Find out where enterprise application revenue opportunities lie.
Where do the enterprise application revenue opportunities lie for cloud and hosting providers? Find out easy enough in this whitepaper.

As most of us know, the cloud and hosting business requires significant and ongoing capital investment. So it’s critical to understand where new revenue opportunities await to support those expenses. Having spent 20 years managing products and services for service providers, I know full well that uncovering those elusive new growth areas is a challenge.


While we read in analyst reports that cloud is expected to see 5X more growth than traditional IT,we are also reading that only 32% of enterprise applications have been or are able to be deployed in shared cloud platforms. So where then, exactly, is this 5X growth coming from, and what kind of applications comprise the best near-term opportunities for service providers?


The reality is that no one knows for sure. There’s no Magic 8 Ball to accurately predict growth. So many service providers are forced to take calculated risks and place bets on what they believe is the next area of growth for them.


Many bets made by our most successful service provider partners have been based on growth coming from production applications that have previously resided only behind the corporate firewall (i.e., the other 68% of enterprise applications). Security, performance, cost, and stability fears have kept these applications in-house. Yet as enterprise customers get more comfortable with outsourcing to the cloud, they seek ways to make moving beyond test/dev and simple web hosting to databases, ERP/CRM, big data, and VDI more of a strategic imperative. BUT… the catch is that they want it all delivered as if they were contracting for the performance and predictability of fully dedicated equipment, at shared prices.


Performance + predictability = revenue opportunities
Performance + predictability opens up revenue opportunities from more application types.

Winning service providers are already ahead of the curve and are reaping the benefits of delivering on these requirements. Betting that the next area of growth will come from production applications with specific performance requirements, these service providers offer within their storage infrastructure these next-generation features:

  • Flash to deliver the IOPS needed by production enterprise apps
  • Quality of Service (QoS) with SLAs to guarantee that performance
  • Vertical, application, or workload-specific solution sets to cater to distinct needs
  • API access to all platform resources

This whitepaper provides more detail about where the enterprise application revenue opportunities lie. Take a look and then start placing your bet!

Stuart Oliver

Stuart is the Director of Worldwide Channel Strategy and Readiness team at NetApp. His primary role involves coordinating all channel strategy and readiness efforts that focus on the go to market success of NetApp’s channel partners globally. Prior to his current role, Stuart led all service provider go-to-market, product marketing and consulting helping provide market guidance on the productization, pricing and strategic positioning of their next generations infrastructure services.

Stuart Oliver has been working at NetApp (formerly SolidFire) for over six years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at Hosting, a cloud and managed hosting services provider headquartered in Denver, Colorado. He has over 20 years’ experience working in executive I.T. Management, Product Management and Product Marketing roles.

Stuart attended and graduated from the Northern Alberta Institute of Technology in Edmonton, Alberta, Canada and the University of Denver in Denver Colorado.

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