In 2018, more and more organizations are looking to the cloud for data management, backup, and recovery. In fact, IDC reports that for many organizations, disaster recovery is the first step in the move to a cloud infrastructure. Traditionally, businesses have combined multiple software solutions to support disaster recovery and backup initiatives, creating inefficient workloads and increasing operating expenditure (opex). But in a cloud environment, organizations can back up and recover data more efficiently, reliably, and securely, often at a dramatically reduced cost.


Here are five reasons to move your backup and recovery into the cloud.

Save Money

IDC reports that the number one reason organizations move backup and recovery to the cloud is simple economics. Historically, data backups required major expense for infrastructures in physical data centers. With a cloud environment, your organization no longer needs those physical backups. Instead, you can opt for consumption-based contracts, purchasing only the resources you need, when you need them, with the option to scale up when necessary. The pay-as-you-go pricing model shrinks TCO for cloud storage and reduces or eliminates superfluous opex.

Connect Silos

In a traditional backup infrastructure, datasets are physically separated by location, without automatic integration or centralization. In a hybrid cloud environment, your organization connects data management systems, eliminating separate workflows in favor of consolidated infrastructure within the cloud. Users consolidate data backup and archiving, without the need for physical tapes.


With all data being managed, accessed, and controlled in the cloud, organizations reduce manual errors, cut overhead, and boost efficiency of processes. Monitoring, accessing, and modifying data becomes a seamless experience in the hybrid cloud.


Ensure Compliance

If you’re a global organization, remember that even with data management in the cloud, you must still adhere to local data residency requirements. Some regions mandate that data storage remain in that region, without movement into another location. In a hybrid cloud environment, you can keep data connected, without removing datasets from a specific region.


This compliance also extends to security requirements. If certain datasets need isolated cloud regions with extra protections, they can be separated within the cloud, without creating silos. The flexibility of cloud data storage means you can protect data and adhere to compliance requirements, without sacrificing accessibility.

Update Processes

Historically, data processes relied on on-premises infrastructures and solutions. Each physical infrastructure required its own strategies for data backup and recovery. But in a cloud model, you streamline, accelerate, and improve these processes for faster backup and recovery. In a cloud environment, your processes are as current as your data.

Eliminate Downtime

In the cloud, your data and processes both require zero downtime. Data stored and managed in a cloud environment automatically accesses software and security updates, without the tedious processes involved in a physical infrastructure update. Accessing, moving, sharing, backing up, and recovering data in a cloud environment becomes seamless—without the downtime of an on-premises setup. Data management in the cloud is on demand, so that you can access your data (and backups) whenever you need them.

Learn More

Work data smarter. Data is the lifeblood of your business. NetApp’s market-leading cloud solutions deliver the ultimate freedom, mobility, and speed your data needs: on-premises, in the cloud, and anywhere in between. Learn how to integrate cloud data services to maximize your data’s business impact.



NetApp hybrid cloud data services enable you to put your data-centric vision into practice so you can respond faster to market changes and rapidly advance new ideas from concept to production. We can help you transform your data into a strategic asset so you can advance your business and change the world with data. Learn how to unleash the power of your hybrid cloud at

Jessica Howe

Jessica is a social content creator for NetApp’s cloud marketing team. Working closely with the content strategy and social media teams, Jessica creates sharable content to help customers learn how to unleash the power of their data. Outside of the cloud world, Jessica enjoys crafting, blogging about Disneyland, and cheering on the Red Sox, Patriots, and Bruins.

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