Digital transformation is here, and it is now.


The next-generation data center (NGDC) is a prime example of the impact of digital transformation, and many businesses are now building their cloud infrastructure strategy. The NGDC exemplifies digital transformation by providing cloud-first architecture, designed to be more simple, adaptable, and responsive to the needs of users.


When a digital transformation takes place, it is inevitable that fundamental changes are going to ensue. While these changes can be daunting at first glance, the potential benefits are abundant, making up for the intimidation factor of revamping a data center. As our technology has evolved and advanced, this process has become easier to manage and deploy. The next-generation data center contains several innovations that allow IT professionals to accommodate the needs of the business stakeholders, and stress resource efficiency required for execution.


Despite traditional infrastructure evolution and its ability to handle the growth of legacy applications, the overall surge in data, combined with increased customer expectations in their infrastructure services, has created a necessity for next-generation data centers.


The next-generation data center is the way of the future. Our breadth of data is growing, and it is not going to stop anytime soon. With NGDC’s simplicity, scale, and automation, entertaining the need for a data center reconfiguration becomes much easier to comprehend.


451 Research recently published a Pathfinder report about the next-generation data center. In the report, 451 Research highlights how the NGDC is changing the way business enterprises view digital transformation, what can be gained by doing so, key storage innovations for the NGDC, and example use cases.


To read more about the next-generation data center and how it is paving the way for the future of digital transformation, read the 451 Research Pathfinder report.

John Rollason

John Rollason is Senior Director, Product & Solutions Marketing, Next Generation Data Center at NetApp. In this role, John is responsible for NetApp’s Next Generation Data Center marketing strategy. He works closely, not only with customers, partners, analysts and media, but also with leadership, sales, technical and product teams worldwide.

Prior to this role John was Marketing Director for SolidFire, acquired by NetApp in 2016, and responsible for global marketing strategy and delivery for the NetApp SolidFire Business Unit. John joined SolidFire in 2014.

Before joining SolidFire, John spent over nine years at NetApp, mainly in the role of Director, Product, Solutions & Alliances Marketing EMEA. Prior to NetApp, John worked for eight years at Nortel in a variety of positions in System Engineering, Business Development and Product Marketing.

John has spoken regularly at industry events for many years and attended The University of Newcastle-upon-Tyne gaining an M. Eng (Hons) in Electrical and Electronic Engineering. He is a Member of the Institution of Engineering & Technology.

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