NetApp is thought of as a traditional enterprise storage vendor, a dinosaur that should simply give up and let newer companies thrive. While it is understandable how some have come to these conclusions, nothing could be further from the truth. NetApp’s heritage provides customers with real advantages both on-premises and in the public cloud. NetApp’s cloud business, while nascent, is booming. Growing at a rate of 300% year over year, NetApp now has more than 2,000 cloud customers, with over 240 PB of cloud data under management.


NetApp has a variety of cloud services. These include established technologies that help companies engage in familiar IT endeavours that happen to integrate the public cloud. We offer solutions that act as enablers for both public cloud providers and customers alike, and we offer services that make existing public cloud offerings better.


At NetApp, we realize that it’s the data that matters, not the application and not the underlying IT infrastructure. This is a concept that is all the more important in the cloud, a world of stateless containers and microservices.


With modern composable infrastructure entire data centers from networking to the application can be created or destroyed in a few lines of code. Applications are ephemeral and infrastructure is transient. In the midst of this organized maelstrom of change the data must remain untouched.


NetApp has a hard-earned reputation as one of the most trusted names in data storage. This article will show you how that’s a heritage you don’t just surrender: it’s the foundation upon which you build the most reliable cloud storage solution in the world.

Tried and True: Established Workloads in the Cloud

For any established technology vendor, a cloud strategy has to be about more than simply adding new, subscription-based revenue streams. A cloud strategy must be transformative; changing how both your own organization and that of your customers do business.


This means that a cloud strategy can’t only consist of the development of novel solutions. Existing products and services must be cloud enabled. A significant percentage of today’s cloud workloads are simply legacy workloads running in the cloud.


For some workloads movement to cloud infrastructure is simply a convenience play. Some companies just move all of their workloads over, often seeking the convenience that an API-enabled self-service infrastructure brings to their IT operations. Other companies are moving workloads that had traditionally been on-premises to a public cloud provider in order to provide proximity between that workload and another that is working in the public cloud. Regardless of the reason for bringing established workloads into the cloud, these workloads benefit from having access to the same infrastructure in the public cloud as they do on-premises. ONTAP® Cloud is a great example of how NetApp enables this.


ONTAP Cloud is exactly what it sounds like: ONTAP, in the cloud. All of the scripting, integration, and automation that linked on-premises workloads with their storage can now be brought into the public cloud without change. ONTAP Cloud does exactly what one would expect a cloud instance of ONTAP to do. One popular use case is to serve as a destination for SnapMirror® snapshots. This provides a simple, infrastructure-integrated, cloud-enabled, backup and disaster recovery solution with industry-leading efficiency.


Be sure to read the follow-on article this week and learn more about NetApp’s cloud strategy and NetApp’s four pillars for working across public clouds.


If you’re going to be at AWS re:Invent 2017 this week, why not stop by and learn more? NetApp will be at Booth 2608, on the right when you enter the right-side entrance. We hope to see you there!

Gali Kovacs