The theme for this year’s NetApp Insight is “Be Data Driven”, and when you work in social media, there’s no other way to be. That’s because social media thrives on data. Not only are there nearly an endless amount of metrics you can track across social media networks, but you can also use social listening to know how many people are talking about you and specifically what they are saying.


For example, during the week of NetApp Insight in Las Vegas, we observed over 16,000 conversations about the conference and NetApp overall.  


So, what were those posts about? Well, pretty much anything and everything! That’s because social media is supposed to be fun and it’s supposed to be a mix of opinions, selfies, boomerangs and so much more!  


And this week at NetApp Insight in Barcelona, all your social media posts will be going to a good cause. That’s because for every post we see using the #NetAppInsight hashtag, we’ll donate $1 to E-learning for kids, a non-profit organization providing free, fun, curriculum-based quality primary education to all children worldwide.


Social Media Hub

At NetApp Insight, our Social Media Hub will be our home base for all our activity in Barcelona.  If you have questions on hashtags, how to set up a social media account, or want to see some real-time statistics & data, then you’ll want to swing by our hub at Insight Central.


Social Media Hub at NetApp Insight Barcelona

But that’s not everything we’ll be doing at the Social Media Hub. Here are a few other notable activities that will be going on:

  • Selfie Contests
  • Plinko Sponsored by the NetApp Community
  • Whiteboard Sessions with the NetApp A-Team
  • Learn More about NetApp United

Selfie Contest

Not only does Barcelona have some amazing sights you’ll want to get pictures in front of, including the Sagrada Familia, Casa Batlló, and the Magic Fountain of Montjuic, but we’ll also be holding a selfie contest at NetApp Insight.


To enter, all you’ll need to do is take a selfie, include the hashtag #NetAppInsight, post your picture to Twitter, LinkedIn, Instagram or social network, and then show it off to a member of our team at the Social Media Hub. We will give you a ticket.  All the tickets for the drawing will go into a bowl.  We’ll select a winner randomly at 7PM on Monday and again at 4PM on Tuesday.  Please note, you must be present to win!

Plinko Presented by NetApp Community

Drop! Join! Win!


Try your hand at Plinko Presented by NetApp Community. Next week, we’ll be giving away Apple Watch Series 4’s and Bose Headphones.


How to Play

  • Scan your badge.
  • Drop a Plinko pluck to try your luck!
  • Complete the NetApp Community activity to receive your raffle tickets.
  • Attend the winner announcement to see if you win!

Winner Announcements:

  • Monday 12/3
    • 7:30 pm at the Welcome Reception
    • Grand Prize: Apple Watch Series 4
    • Runner-Up: Bose Soundlink II Wireless Headphones
  • Tuesday 12/4
    • 5:00 pm at the Social Media Hub
    • Grand Prize: Apple Watch Series 4
    • Runner-Up: Bose Soundlink II Wireless Headphones
  • Wednesday 12/5 (Bose Headphones Only)
    • 3:00 pm at the Social Media Hub

Already a community member? Show the host you’re logged in community profile to receive four bonus entries!


Good luck & we look forward to seeing your tweets all week long!

Matthew Butter

Matthew Butter is a social media manager at NetApp. When he's not tweeting, blogging or diving into analytics, he's usually at the movies catching the latest new release. Matthew has an undergraduate degree in Journalism from Penn State University, as well as an MA & MBA from Point Park University.