A friend of mine always says, “Use the right tool for the task at hand.” A simple yet true statement, whether building a house, changing a tire or selling technology.  In our industry, it also seems that “the only thing constant is change.” At NetApp, we understand the importance of providing the right resources, tools and training to our partners to successfully market, sell, install and support products and solutions based on NetApp technology. We also know that technology professionals seriously value timely, up-to-date information. Some studies show that as much as 40% of their time is spent searching for information.

 

Participation in the NetApp Partner Program comes with a set of requirements, of course, as well as a long list of benefits, including comprehensive enablement assets to help partners build their NetApp capabilities.  Both of these are aligned to business needs and are put in place to help partners articulate the right solution to meet the customer’s needs.

 

Our goal is to advance the channel and ensure your success. And our philosophy is simple.  We want you to learn, develop and grow on a regular basis. It’s not just about a new product launch, which represents a point in time, for example, but also represents a continuous learning cycle that is persona-based.

 

To do that, we offer a three-step, continuous journey:

  1. Get Started: Begin with the Partner Enablement Guide, a comprehensive set of role-based enablement plans covering training, product information, tools, collateral, event details, and more.  It covers everything you need to know – soup to nuts.
  2. Learn Your Way: The GetSuccessful enablement program empowers you to successfully position and sell NetApp solutions using videos, playbooks, lunch and learns, Sales Enabler, and competitive information based on your role.
  3. Stay Connected: Partner Academy is an educational networking event that takes place in most major cities around the world. Use this opportunity to continuously learn about technology trends, get updates on new NetApp products and build relationships with NetApp employees, peers and other partners.

Sharpen your tools and perfect your work with powerful enablement resources found in the NetApp Unified Partner Program Resource Library.

 

“An investment in knowledge always pays the best interest.”
― Benjamin FranklinOn Money and Success

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Kelly Brady

Over 20 years of experience in the high tech computer industry. Experience includes leading strategic channel initiatives, channel product adoption, enablement strategy, and designing and executing partner programs. Also leads channel messaging and communications strategy, strategic alliance marketing, including the development and execution of go-to-market plans, and developing, executing and measuring customer marketing campaigns. Received promotion at NetApp and Employee Excellence Awards at Hyperion, BEA and Adobe for professional achievement. Held Board of Directors seat for the Association of Strategic Alliance Professionals (A.S.A.P.) Silicon Valley/NorCal chapter for 2 years.