As I approach my second VMworld at the Fira Gran Via in Barcelona, I look back on a year packed with exciting new developments from NetApp combined with even stronger integration with several VMware solutions.


A year ago, we started talking about the NetApp® Verified Architecture for VMware private cloud. This architecture delivers a VMware on-premises private cloud solution based on NetApp HCI. It delivers all the benefits of a VMware private cloud coupled with NetApp HCI resource consumption control of mixed workloads and independent scale of compute and storage resources. You can grow and burst into the multicloud on your terms.


If you’re starting to define your multicloud strategy and you need an on-premises cloudlike infrastructure, this solution helps you achieve a consistent operation and management approach between public and private cloud resources.


In the past year, I have also come across numerous examples of organizations that are struggling with their virtual desktop infrastructure (VDI) implementations. The world has moved on, and the market is now talking about digital workspace transformation and end-user computing (EUC). These approaches shift the lens 180 degrees from the provision of infrastructure to the consumption of data, applications, and services from anywhere in the world, on any device, at any time.


Why the shift to EUC? Collectively, our consumption demands for ever richer content grow by the day. More organizations are harvesting bigger and deeper datasets from their customers, while sharing and working with high-density photos or 4K to 8K video streams is becoming the norm. No matter whether you are a task worker, knowledge worker, or power user, your VDI requirements have changed and will continue to change.

This year, we launched a new node for NetApp HCI: the NetApp HCI H615C compute node. The H615C incorporates options for various Intel Xeon CPU combinations working with NVIDIA Tesla T4 GPUs. It’s the node to use if you’re supporting EUC/VDI power users who need high-resolution 3D graphics acceleration. NetApp HCI gives you the freedom to mix node types according to your requirements and workloads. For EUC/VDI implementations, this freedom means, for example, that you can support a mixture of different VDI consumers in a VMware Horizon View environment without creating costly silos of operations for each user type.

Performance and latency have been a perennial focus for organizations that are continually trying to meet the demands of customer-facing, tier 1 enterprise workloads. As discussed earlier, our expectations for response and service are increasing, and these expectations often define our loyalty to brands. This year, NetApp announced NetApp MAX Data software working with Intel Optane DC persistent memory in flagship FlexPod converged infrastructure systems. The memory acceleration delivered by MAX Data cuts latency to tens of microseconds, enabling your enterprise applications to deliver blistering speeds when they’re running in a VMware environment on FlexPod.


If you are attending VMworld Barcelona November 4 to 7, please visit the NetApp booth, P411. You can dig deeper into these topics and many more, watch the demonstrations, and talk to NetApp experts about how you can meet the challenges of digital transformation.


Please join the NetApp team at VMworld Barcelona 2019 for these speaking sessions & register for a VMworld VIP meeting:

Laurence James

Laurence is responsible for driving market awareness for NetApp’s products across EMEA. His focus is on business growth and aligning NetApp’s offerings with customer and market needs.

Laurence works across all of NetApp’s products and has an in-depth understanding of diverse customer requirements to deliver value across the entire range of the product suite.

Working with a dedicated and experienced team, he now assists in developing and implementing campaigns that support the positioning of NetApp’s Cloud Infrastructure products.

Laurence has many years’ experience working with all aspects of Enterprise IT and held roles at Oracle, Sun Microsystems and StorageTek.

For nearly 20 years he was Principal IT Consultant at the UK Meteorological Office.

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