NetApp’s Media and Entertainment Solution Enables Extreme Performance and Scalability for Managing High-Definition Video Content

The Media Content Management Solution (MCM) is part of a growing Big Bandwidth portfolio from NetApp designed to address large Workflow Consolidation Needs

HOLLYWOOD, CA October 26, 2011- NetApp (NASDAQ: NTAP) today announced a new solution forbandwidth-intensive environments that offers leaders in the mediaand entertainment industries high performance and always-availabledata access to maximize their collaborative efforts and improveworkflow processes. The NetApp® Media Content Management (MCM)solution provides the infrastructure needed for video professionalsand content developers to ingest, produce, process, archive, anddeliver data with the flexibility to scale performance andcapacity.


The MCM solution from NetApp is designed toprovide a central active repository for media production anddistribution workflows. The high bandwidth and capacity density ofthe solution allows facilities to improve their media workflows tobetter monetize their content. When tested with partner ATTOTechnology’s Celerity Fibre Channel HBAs, including single-, dual-,and quad-channel configurations, the solution provided customerswith reliable, high-performance Fibre Channel connectivity.


Currently, NetApp is uniquely positioned tosupport high-performance environments for data-intensive workloadsin which boundless, secure, and scalable data storage is required.The new MCM solution from NetApp will help video and entertainmentprofessionals by eliminating the current barriers from workflowinefficiencies, allowing faster results.


Testing Demonstrates Reliable,High-Performance Fibre Channel Connectivity
In recent testing by ATTO Technology using the company’s CelerityFibre Channel Host Bus Adapters (HBAs) with MultipathDirector® technology, the NetApp MCM solution outperformed allpreviously tested storage subsystems. New benchmarks were setacross several media industry test regimens, including the numberof uncompressed HD video streams simultaneously supported for FinalCut Pro® editors. With four Macintosh® clients runningFinal Cut Pro 7, the NetApp MCM solution played back 22uncompressed HD (1920 x 1080, 10-bit YUV) video streams overnightwithout dropping any frames.


In testing the combination of the NetApp MCMsolution and the ATTO HBAs, high-bit-rate uncompressed editingworkgroups could be fully integrated into general facilityworkflows. This connectivity solution is certified by NetApp andfeatured in the online NetApp Interoperability Matrix.


“The MCM solution is optimized for workflowperformance and scalability; it will allow Media and Entertainmentcompanies to architect more integrated media workflows, “said ChrisCummings , vice president of marketing at NetApp.


“ATTO is pleased to partner with NetApp,”said Wayne Arvidson, vice president of Marketing at ATTOTechnology, Inc. “The Media Content Management solution offers anew connectivity solution that works across multiple operatingsystems for truly collaborative digital media environments. We areexcited to provide end users the choice of NetApp for theirhigh-performance storage needs.”


To learn more, please stop by the NetAppbooth at SMPTE, October 25-27 at the Renaissance Hotel, Hollywood,California.


About NetApp
NetApp creates innovative storage and data management solutionsthat deliver outstanding cost efficiency and accelerate businessbreakthroughs. Our commitment to living our core values andconsistently being recognized as a great place to work around theworld are fundamental to our long-term growth and success, as wellas the success of our pathway partners and customers. The use ofthe words “partner” or “partnership” does not reflect a legalpartnership between NetApp and any other company. Discover ourpassion for helping companies around the world go further, fasterat


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NetApp Staff

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