Successful Partnerships That Go Beyond Land NetApp the 5-Star Award in CRN’s 2012 Partner Programs Guide

Annual Guide and 5-Star Ranking Recognize the IT Channel’s Most Valuable Vendor Partner Programs

SUNNYVALE, Calif. – April 16, 2012- NetApp (NASDAQ: NTAP) today announced it was awarded a5-Star Partner rating in CRN’s 2012 Partner ProgramsGuide. The 2012 CRN Partner Programs Guide and CRN 5-Star ratingprovide the definitive listing of manufacturers and softwarepublishers that service solution providers or provide products tothe IT Channel. CRN’s Partner Programs Guide recognizesthose vendors who have innovative channel programs and derive aportion of their sales through the indirect IT Channel.


NetApp’s strategy to leverage diversepathways for growth has played an important role in furthering thecompany’s growth and success in the enterprise and midsize businesssegments. The company is known for its industry-leading channelprogram initiatives. It has continued to build on its award-winningprogram with new investments in infrastructure and enablement toolsto make it easier for partners to do business with NetApp and tohelp them grow their business faster.


Additions to the program this year includenew programs to help partners transform their business to takeadvantage of the cloud services opportunity. The NetApp Partner Program for Service Providers, the first of its kind in the storage industry, brings togetherNetApp and service providers to deliver IT as a service to addresscustomers’ needs. The company supports partners through the processof designing, deploying, selling and supporting IT-as-a-servicesolutions with NetApp® expertise, tools, specializations andprogram benefits. NetApp also has begun providing a variety oftraining workshops to help educate service providers and VARs onthe ways that they can adapt their business to cloud computing opportunities.


NetApp and its leadership team have earnedseveral prestigious honors from CRN this year.


  • Four NetApp executives were named to CRN’s Channel Chiefslist, recognized for helping NetApp’s partners navigate newbusiness models and rapid technology shifts.
  • NetApp was named to CRN’s “DataCenter 100″ list earlier this year, recognizing the company asa key player in the data center community.
  • NetApp was named the overall winner in the Enterprise NetworkStorage category in CRN’s 2011 Channel Championssurvey.

“The companies listed in CRN’s 2012Partner Programs Guide represent a comprehensive list of the bestchannel programs in the market today,” said Kelley Damore, VP andEditorial Director for UBM Channel’s CRN. “The 5-staraward is reserved for vendors that understand that a successfulpartnership does not rely solely on the technology. By offeringtheir partners tools, education and regular updates, vendors onthis list go above and beyond traditional support to ensure amutually beneficial partnership.”


“It’s an honor to be named as one ofCRN’s 5-Star Partner Programs,” said Julie Parrish, seniorvice president of Global Partner Sales, NetApp. “NetApp’scommitment to our partners’ success is core to NetApp’s overallgrowth strategy, and we see this recognition as validation that ourprograms are meeting the needs of our partner community.”


The 2012 Partner Programs Guide and 5-StarPartners listing will be featured on and in the March 2012issue of CRN.


In building the list, UBM Channel Researchdeveloped a methodology in which vendors are assessed oninformation provided in their completed applications. The objectivecriteria take into account each vendor’s investments in programofferings, partner profitability, partner training, education andsupport, marketing programs and resources, sales support andcommunication.


About NetApp
NetApp creates innovative storage and data management solutionsthat deliver outstanding cost efficiency and accelerate businessbreakthroughs. Our commitment to living our core values andconsistently being recognized as a great place to work around theworld are fundamental to our long-term growth and success, as wellas the success of our pathway partners and customers. Discover ourpassion for helping companies around the world go further, fasterat


About UBM Channel(
UBM Channel is the premier provider of IT channel-focused events,media, research, consulting, and sales and marketing services. Withover 30 years of experience and engagement, UBM Channel has theunmatched channel expertise to execute integrated solutions fortechnology executives managing partner recruitment, enablement andgo-to-market strategy in order to accelerate technology sales. UBMChannel is a UBM company. To learn more about UBM Channel, visit usat


UBM plc (
UBM plc is a leading global business media company. We informmarkets and bring the world’s buyers and sellers together atevents, online, in print and provide them with the information theyneed to do business successfully. We focus on serving professionalcommercial communities, from doctors to game developers, fromjournalists to jewelry traders, from farmers to pharmacists aroundthe world. Our 6,000 staff in more than 30 countries is organizedinto specialist teams that serve these communities, helping them todo business and their markets to work effectively and efficiently.For more information, go to


Press Contacts:

Scott Regan
UBM Channel
508 416 1186
408 822 6551

NetApp, the NetApp logo, and Go further,faster are trademarks or registered trademarks of NetApp, Inc. inthe United States and/or other countries. All other brands orproducts are trademarks or registered trademarks of theirrespective holders and should be treated as such. The use of theterm “partner” or “partnership” does not imply a legal partnershipbetween NetApp and any other company.

NetApp Staff

Add comment