Digital transformation is one of the most pervasive changes affecting businesses today. In the past fifty years, we have seen massive disruptions in relatively short periods of time; something that is even more prevalent now with cloud. Cloud has introduced more than new technologies: it has delivered a full-on paradigm shift, impacting everything from how the role of IT functions in business and government to how people learn and work, and even through to how our services and products are morphing into previously un-imagined offerings for a changing global audience.
Through all these changes, NetApp has remained a leader, inventing and embracing solutions that have helped our customers and our partners navigate each new wave of innovation.
NetApp is no longer only a storage/NAS company but a driver in digital transformation, accelerating business outcomes. As customers transform their businesses, our partners play critical roles in helping them determine the requirements for building the right solutions to extract maximum value from their data.
People change, but NetApp’s commitment to partners stays the same.
I am delighted and privileged to have been asked by NetApp to take on the role of Channel Chief for the Americas, because NetApp is known as a company committed to putting partners and customers first. Our partners are important to us. My number one focus will continue to be the profitability of our Channel. With NetApp’s broad portfolio of private and hybrid cloud solutions as well as deep integration across all three major public cloud providers – Google, Amazon, and Microsoft – we are helping our partners add value, evolve, and grow through unique service offerings that include cloud solutions. Our Data Fabric simplifies and enables flexibility across a multi-cloud world, and enables partners to offer the right solutions.
So, in the face of change, we want to reassure our partners and give them a steadfast anchor to hold on to. The anchor is NetApp’s continued commitment to supporting the Channel because partnering brings the expertise of multiple organizations together, which is a formidable way to build profitable revenue models and add value to customers. NetApp has a history of meaningful collaboration because, as a company, we recognize that combining expertise makes us stronger and more innovative, and creates a complete value chain. We know that we can achieve far more by working together.
NetApp puts partners first.
NetApp operates a Partner First model. To best support our Channel Partners, NetApp offers award-winning programs that encourage and empower partners to grow their businesses. We invest in tools, education and enablement, incentives and rewards, designed to help partners grow and succeed. We continue to increase investment in the Channel each year to accelerate Flash, HCI, and Cloud Volumes through strategic partners.
Where will we go next? How will we continue to support partners and help them see success through the digital transformations of their customers? These are the questions that inspire me – the next chapter of possibilities.
With two years at NetApp and over 20 years in the Channel, I’m excited to lead the Americas into the next phase of service and growth. Reach out – let’s be successful and more profitable, together. I’ll be at NetApp INSIGHT 2019, the global event for NetApp partners in Las Vegas from October 28-30. I’d love to meet you in person and discuss how NetApp can help you build business models to solve your customers’ digital transformation needs.
There’s also an exciting opportunity for partners at NetApp INSIGHT 2019 – the NetApp University onsite certification program. The NetApp certification validates the skills and experience that partners have with NetApp technologies and solutions. And, this year, NetApp University is offering a selection of Microsoft exams onsite as well – all free. Check out and register for your certification courses today!