Shaping Cloud Transformation for Hosting Providers

“Transformation,” might seem to be the most used buzzword of the year, but service providers that understand how technology is changing their customer businesses can take advantage and build a profitable services business even in a hypercompetitive environment.

According to a recent 451 Research report titled 2018 Trends in Cloud Transformation, “the market is transitioning from one that has been defined mostly by building clouds to one in which cloud service acquisition is the primary driver of IT spending.” In other words, enterprises are asking their technology delivery partners to make infrastructure and its related services simple and easy to consume. The delivery of these to consume infrastructure services that an enterprise can trust with its most important workloads for better or worse falls onto the shoulders of today’s cloud and hosting providers.

What Service Strategy Should Service Providers Pursue?

In today’s cloud service provider world, there is no predefined services or solutions roadmap to follow as they work to develop their revenue streams and future businesses. What is apparent, however, is that the service providers that can engineer their platforms to speed delivery of infrastructure services while offering increased levels of flexibility as to where the its deployed and managed are leading the charge. We see cloud and hosting providers investing in technologies that are heavily automation driven to support and further enable engineering or DevOps processes that ultimately emerge to their end customers as flexible infrastructure that accelerates their time to new revenue opportunity.

Creating the Bridge to the Cloud and Delivering Infrastructure Closer to the Customer

As cloud and hosting providers undergo their own transformation, many are investing in consulting skills to better help enterprises figure out their challenges and navigate the complicated journey to the cloud. Innovative service providers are solving some of their enterprise customers’ challenges by moving their managed infrastructure services to a place they have never traditionally ventured: the enterprise premises.

These service providers are creating hybrid cloud and multi-cloud strategies for their customers that are delivered on enterprise premises, in the service providers’ multitenant data center, and all the way to hyperscale clouds. They manage not only the infrastructure, but also often move up the stack to manage the delivery of the applications as well. These successful technology companies are transforming not only themselves but also their customers.

Get More Information

To learn more about these key analyst insights about cloud transformation, take a moment to download and read the “2018 Trends in Cloud Transformation,” report. 451 Research analysts share insights, observations, and trends that will help every service provider to develop, adjust, and update the plan for their own business and infrastructure transformation.

Stuart Oliver

Stuart is the Director of Worldwide Channel Strategy and Readiness team at NetApp. His primary role involves coordinating all channel strategy and readiness efforts that focus on the go to market success of NetApp’s channel partners globally. Prior to his current role, Stuart led all service provider go-to-market, product marketing and consulting helping provide market guidance on the productization, pricing and strategic positioning of their next generations infrastructure services.

Stuart Oliver has been working at NetApp (formerly SolidFire) for over six years and prior to SolidFire/NetApp, spent a number of years in product marketing and product management at Hosting, a cloud and managed hosting services provider headquartered in Denver, Colorado. He has over 20 years’ experience working in executive I.T. Management, Product Management and Product Marketing roles.

Stuart attended and graduated from the Northern Alberta Institute of Technology in Edmonton, Alberta, Canada and the University of Denver in Denver Colorado.

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