The 2017 VMworld events delivered a strong, refined message to build upon the VMware vision:


VMware continues to evolve from on-premises to the new reality where locality matters less, and multi-cloud capabilities are the standard. This year, VMware debuted functional parts of their vision, including:

  • VMware Cloud on AWS
  • Pivotal Container Service
  • Introduction to AppDefense
  • vRealize Suite updates

Attendees walked away having a much better understanding of how to actively engage in the evolution, at their own pace, now and into the future.


Per usual, VMware CEO Pat Gelsinger kicked off the events with the latest announcements, and shared the stage with Andy Jassy, CEO of AWS, to demonstrate that, “tech is leaving the tech nest.” The course has been set to enable greater agility in technology consumption.


On stage, Capital One and Medtronic shared their transformation stories:

  • Capital One is transforming end user computing and providing a more consistent user experience, independent of device or location
  • Medtronic is transitioning from providing medical devices to services and now have a growing dependence on public cloud

NetApp at VMworld

As a Platinum sponsor, NetApp unveiled a brand new look, and more importantly, even more solutions across the entire spectrum of VMware products. With dedicated sessions for those interested in container technologies, accelerating DevOps, and converged infrastructure, as well as showcased partnerships with Cisco, Veeam, Intel, CDW, and Eaton, NetApp had your infrastructure needs covered.  We even held live whiteboard design challenges where we asked you to supply the environment, so we could provide the solution.


Perhaps the greatest buzz was created by NetApp HCI – the latest and most innovative platform for customers looking for simplicity, scalability, and guaranteed performance in hyperconverged.


Today’s reality is that IT organizations are faced with closing the gap between their visions of multi-cloud and the gravity of their existing environment. NetApp emerged from VMworld 2017 with options to solve for just that, at any stage of your journey. NetApp can help you create a fabric of technology endpoints, platforms, and software solutions to help you manage and move your data based on your current and future needs:

  • Modernizing existing infrastructure through data management
  • Building a next-generation data center for scalability, predictability, and simplicity
  • Harnessing the power of the hybrid cloud

To learn more about NetApp solutions for VMware, visit our website or contact us.

Keith Norbie

At NetApp Keith drives Strategic Alliances in partnership with the business units and currently leads VMware, Data Protection (Veeam, Commvault, Rubrik) and SAN/Brocade. This applies strategy development, advising/collaborating with product managers, incubates new offerings, cross functional solution development, and executive interlocks. All of this is to drive GTM net new revenue to NetApp via partners in key areas like Private and Hybrid Multi-Cloud, EUC (VDI), Modernized Data Protection and Next Gen SAN for Enterprise Apps.

Keith joined NetApp in February 2016 with the acquisition of SolidFire and previously had 20 years in the channel as an executive including a successful acquisition built from a startup. He delivers a passion for delivering results through clarity, focus (less is more), relationships, intense curiosity, and seeking signal from noise.

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