Attending SAP TechEd in Las Vegas recently punctuated to me the massive growth of enterprise data that will be created as an impact of digital innovation. Research firm IDC estimates that in 2025, the world will create and replicate 163ZB of data, representing a tenfold increase from the amount of data created just last year. And it begs the question, how do enterprises take advantage of, and equally manage, all this data in light of digital innovation?


I attended the conference with the expressed intention to understand how digital innovation will play out with SAP products, one of the world’s leaders in enterprise applications. With the release of SAP Leonardo (in homage to the great Leonardo Da Vinci, I assume), the company has created an impressive solution stack enabling digital innovation in the areas of machine learning, IoT, predictive analytics and blockchain. Equally, Oracle has made similar announcements at its annual conference, Oracle OpenWorld, focusing on enabling enterprise customers to take advantage of these emerging technologies in the form of the Oracle CX. Strategically, enterprises recognize that they need to take advantage of these emerging capabilities to both remain relevant in their industries and take advantage of the competitive differentiation that these solutions provide.


Undertaking digital innovation though is predicated on the adoption and application of digital transformation as both a business strategy and imperative. Not just changing how your business operates, but incorporating digital technologies into your operational processes, your products, solutions and your customer interactions. By 2020, IDC estimates that 50% of the Global 2000 will see the majority of their business depend on their ability to create digitally-enhanced products, services and experiences.


This brings us to the common denominator of digital innovation and transformation: the dependence on managing the exponential growth, intrinsic value, and movement of data. Enterprise data growth is no longer linear, it’s exponential. You’re now incorporating and managing data in a complex, hybrid world where data resides in your data center, the cloud, edge computing, and through externally linked applications and platforms. And the growth and manageability of that data needs to be effectively governed to ensure data sovereignty, security, and cost containment.


To address these data challenges, gain competitive edge, and thrive in the digital transformation era, NetApp® Data Fabric solutions enable your digital transformation journey in this complex, hybrid cloud world. From award winning cloud backup solutions to synchronizing and securing data seamlessly between clouds and on-premise solutions, NetApp has focused on enabling your digital transformation journey. To learn more, I invite you to become a data visionary and unleash the power of data.

Michael Elliott

Michael Elliott is NetApp’s Cloud Evangelist and thought leader focusing on data center evolution with particular emphasis on private and hybrid clouds. Michael started his career as a mainframe programmer for General Electric and held the role of adjunct professor of marketing at the University of Akron. Michael has a mathematics degree from the University of Cincinnati and an MBA from Pennsylvania State University.

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